Unlock Your Style with Nikki Parkinson from stylingyou.com.au


Unlock Your Style

by Nikki Parkinson




You know I’m a big fan of Sunshine Coast friend and phenomenal blogger businesswoman extraordinaire, Nikki Parkinson, from stylingyou.com.au




Now based in Brisbane and set to take over the world with her no-fuss, back-to-basics approach to styling women everywhere, Nikki launched her debut book – a style bible inspired by her blog – in Maroochydore and Noosa this week. Taking the time to stop by two completely contrasting venues to catch up with friends and fans, Nikki appeared on Wednesday night at Tony Kelly’s hip new Ocean Street burger joint, Hello Harry, and on Thursday at beautiful berardo’s in Hastings Street, Noosa, for a lunch event co-hosted by Mary Ryan’s Noosa.




I stepped out on Wednesday night with darling Min of White House Celebrations, with whom we’re currently planning the RACQ CareFlight Sunshine Coast Gala Ball (y’all better book for it! You know this event sells out!), after changing out of Lorna Jane Active flashies (I had my first aid update all day, kids; stylin’ at NFTI!) and into black leather pants and my fave brown leather jacket – that’s right #doubleleather – adding the Anna Purna, which features in Nikki’s book, and a pair of three-seasons-ago from-the-vault vintage black ankle boots. Thanks to my boot guy in Buderim (he’s your boot guy too, if you have any sense at all), they are allowed out again. Min and I arrived with time to spare, so we chatted with owner, Tony Kelly, outside on the street before heading into his groovy venue for bubbles and lots of fun with, naturally, our most stylish friends. WE MISS YOU, GENINE!




Our emcee for the evening was the beautiful Kim Morrison, of Twenty8 Essentials, who reminded us of when she and Fleur Whelligan were researching their book, Like Chocolate for Women, they realised the key to their message lay in little Mia’s take on beauty (“Beauty is being yourself with a sparkle”), and how Nikki so easily, with her styling initiatives, including The Model and Me and #everydaystyle, inspires women to put the sparkle into their unique style regardless of age or budget. Heartfelt words of congratulations came also from Simone Merlo and Maria Faulder. MARIA, I’M SORRY ABOUT THE HAIR! I should never have opted for punctuality. #suitethreehairandbeauty #ambassadorfail






So many gorgeous women, so many gorgeous, wise words; it’s easy to feel grateful for yet another opportunity to be in the presence of so many inspiring women. Now, if only I could get my act together and step up too!


Nikki is a terrific speaker; I never tire of hearing from her. She is one of the most authentic “authentic” women I know (I tire of the term being overused!), and she has genuinely worked her way to the top of the Australian blogosphere, picking up awards, an agent and a publisher along the way. Nikki has also made a point of always stopping and supporting others on their blogging and styling journeys, earning extra street cred for her boundless generousity.


Nikki noted that her book is a sign of a major shift within the publishing industry, or perhaps it’s an additional layer – I wasn’t live tweeting so I’m not quoting – in that we are beginning to see more and more blogs become books. (Lorelei Vashti’s Dress, Memory is the next one we’ll look at here. Pre-order it online). I’m sure I’m not the only one to subscribe to the blog, follow on Facebook, Instagram, Pinterest and Twitter, buy the e-book and then race out to buy the book in its printed form as well! I love Rhonda Hetzel’s blog as well as her first couple of books so I recently did exactly that! I often remind Mum when she tells me, “Oh, you don’t need that!” that I do, I really do; I need my own (signed) copy! #firstworldprivileges




Unlock Your Style has something for everyone. It’s a workbook, outlining simple steps to guide you through the process of literally unlocking your style, based on your history, shopping habits, lifestyle and budget. It’s also a personal story that elicits frequent smiles because we can all relate to the classic style “mistakes”, which Nikki recounts unapologetically. We’ve all been there; we’ve all sported THAT fringe, THAT perm, THAT maternity dress, THOSE SHOES. HA! I love Nikki’s comments regarding social media – her thoughts on envy and “the time vortex that is Pinterest” especially – and I will admit that I read Chapter 4: The Wardrobe Edit twice before deciding to write this piece rather than open a bottle of wine and BEGIN IT. THE WARDROBE EDIT I MEAN. But begin it I will because BACK TO BASICS, Y’ALL! #butilovemythreethousandshowponyseasonalpieces



In Unlock Your Style, Nikki includes a heap of real life, tried and tested products, which have been featured on the blog, and fave brands separated into user-friendly categories including Occasion Wear, Effortless Casual (so essential for life on the Sunshine Coast!), and Modern Corporate. Add to that an extensive list of beauty tips, and a couple of handy cheat sheet morning beauty routines (The Two-Minute Routine, The Seven-Minute Routine), and this easily becomes a book you can justify buying multiple times. If you don’t end up with a few copies to pass onto sisters, daughters, friends, your mum and Grandma, I guarantee you’re going to end up replacing your own copy more than once!


Written with good-natured humour and jam packed with amusing anecdotes and hot tips, this is a Trinny and Susannah type style guide in the best sense of the word, marketed to women over twenty-eight but nevertheless, in content and tone, encouraging women of all ages to strip their wardrobe back to basics and discover the confidence to give us the “spark” that comes from wearing well selected garments and accessories we love.


True style comes from within. When we’ve finally recognised it, why not project it to the world with a great outfit and a pop of perfect colour on the lips? Who are we not to shine? We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be?



Are you ready to shine?




Join Nikki’s #UYS community online


Attend one of the remaining launch events


Buy Unlock Your Style in print or online




Additional images by Alicia Aberley. Check out more event pics on Facebook





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